Digital Media Players – Interesting Predictions For 2011

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Technology for digital media players changed dramatically in 2010. For the first time ever, a person could store all their movies, music, and photos in one place and stream them directly to their living room television. So exactly what can we expect for 2011? I think 2011 will be a furiously fast year for digital media sreamers and we will see jumps in technology and a drop in price also.

  • Every Major Television Manufacturer Will Include Digital Media Player Technology As An Included Feature – This device was the first to connect the home computer to the home theater. I know that Apple has the Apple TV and there are a few other devices out there that kind of got close to the mark, but full media streamers were the missing link. Now, with storage becoming more affordable, a person could make a backup copy of every DVD in their personal collection. The digital player allowed for streaming of video and audio, including high-definition, straight to your living room television. Coming in 2011 will be the full on emergence of Wifi enabled televisions that can connect to the internet and your home network. Sony televisions are even including things like widgets that make things a lot easier. In 2011 you will have the ability to connect and stream your media to your television without the need for the player. If you aren’t planning on upgrading your television, don’t worry, you can still get a super high-tech player with all the bells and whistles.
  • Streaming Players Will Increase Portability And Storage Capacity Will Be Included – Because the actual size of the technology like circuit boards and memory, I believe the size of the media players will also shrink. The smaller size will mean that it will be easier to travel with your player. For those that have video connections and screens in their car, this could mean that you can take your entire DVD collection with you without even needing to bring a single DVD. Now, most players have the option for the user to install their own 2.5″ SATA hard drive so that they can store the media directly on the device. Let’s say you don’t have a wireless network at home, storing your digital music, movies, and photos on the device means that all you have to do is take the player to your television and connect directly with A/V cables. In 2011 I believe we will see players come standard with built-in hard drives or solid state drives.

These are just predictions, but I look forward to seeing if these happen. These are not guarantees by any means. If you are considering whether to buy a digital media player now or maybe considering getting a television with the capability built in, you might want to hold off a little longer to see what happens.

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Digital Media Player Guide Review – Western Digital WD TV Live Network – Ready HD Media Player

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If you are looking for more bang for your buck then the Western Digital WD TV Live Network-ready HD Media Player WDBAAN0000NBK-NESN has some of the best features and capabilities on the market. The WD TV live is a very popular digital media player, and is highly rated by its owners for ease of use and functionality. WD TV Live added some key upgrades from the previous release from Western Digital, the WD TV. This player is network ready, provides video playback up to 1080p TrueHD and digital sound though the media player optical output or the HDMI output. One of the biggest improvements were to the menu system for selecting your media.

Western Digital WD TV Live Network-Ready HD

The WD TV Live digital media player is a media streamer that allows you to stream your video, music, and photos to your high definition TV and play your audio via your home theater system. This player does not come with an internal hard drive, but rather must be connected to a USB mass storage device or network containing your media files. The recommended storage drive is the Western Digital My Book Essential USB 2.0 Desktop External Hard Drive (1 Terabyte -1TB Model) which will provide ample room to store lots of movies, photos, and music. As it comes from the manufacturer, the WD Live HD is a hard wired network ready media streamer. There is nothing to prevent you from going wireless also with a USB wireless dongle. A popular wireless adapter for the WD TV Live is the Linksys Range Plus Wireless USB Compact Adapter that will let you connect to your existing home or business wireless network. Either wired or wireless this digital media player has it’s competition cut out for it. It is very similar to the Patriot Box Office HD and the HDX1000 Network Media Tank, but it doesn’t offer the feature of adding your own internal hard drive to the media player itself. If this isn’t a concern then the WD TV Live is really a fantastic media player. It offers the latest and greatest including 1080p true high definition through HDMI and Dolby Digital and DTS Encoders. Here are the goods, on the WD TV Live:

Includes HDMI 1.3 port, Supporting up to True HD 1080p

Connect external hard drives directly or connect to your network to view movies, photos, and music

USB port for USB drives

Audio formats: MP3, WAV/PCM/LPCM, WMA, AAC, FLAC, MKA, AIF/AIFF, OGG, Dolby Digital, DTS

Video file formats: AVI (Xvid, AVC, MPEG1/2/4), MPG/MPEG, VOB, MKV (h.264, x.264, AVC, MPEG1/2/4, VC-1), TS/TP/M2T (MPEG1/2/4, AVC, VC-1), MP4/MOV (MPEG4, h.264), M2TS, WMV9

Photo formats: JPEG, GIF, TIF/TIFF, BMP, PNG

Connections: Video: HDMI v1.3 (up to 1080p), Composite Video Out; Audio: S/PDIF Optical Digital Audio, Other: 10/100 Ethernet.

Remote Control Included.

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Streaming Video Using Real Media and Flash

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In this article, we will examine two of the most commonly used formats for video streaming, Real media and Flash.

Real Media video streaming

Real Media was one of the first serious video streaming formats. When it was first introduced, it was widely heralded as one of the best platforms for streaming, however, it has been challenged in recent years by rivals from other software companies.

One of the main objections many people have towards Real is that it requires users to download Real Player software. Although this is free, users are strongly encouraged to purchase the full version and this has led to many people shunning it in favour of other, more commonly used platforms. 

From a technical point of view, the video images in Real Player tend to be less sharp than other formats. Moving images are reasonably well represented, however, the finer detail is often lost.

These factors have meant that many users and developers have grown disillusioned with Real and its future as a video streaming platform looks in doubt.

Flash video streaming

Flash is one of the major contenders in the world of video streaming, and is the format most commonly favoured by developers. As it is one of the most common plug-ins, it is one of the most accessible formats, and as such, it is one of the most popular and widely used.

Praised for its wide range of features, flash video streaming allows you to offer the most advanced media streaming available. As the most well-supported, cross-platform player, Flash enables interactive video and animations and advanced integration with web pages.

On the downside, Flash is expensive and can be a complex platform to work with. In order to get the most from it, developers will have to use and get to grips with the Adobe Flash authoring program.

Flash comes in two forms:.swf  is the standard type of file which is used in web pages, and .flv is a special format that can be called from within swf files.

Streaming Video Using Flash

As with most video streaming formats, Flash provides two different ways to deliver video from a web page.

Streaming

In order to stream Flash video, you will need to use a special type of server application called Flash Media Server (FMS). This is the most advanced solution and is suitable for those looking for the most bespoke and impressive video displays.

Progressive Download

Progressive download is the most commonly used and simple method of video streaming, requiring only a standard web hosting service. Despite its limitations, and the fact that it is not ‘true’ streaming, it is a more than adequate substitute for most people.

This article was brought to you by Streaming Tank, who offer a range of web   TV ,  media  streaming and webcasting solutions for organisations across the U.K

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Digital Television – Innovative Medium of Communication

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One of the most advanced technologies is Digital Television. Alike computers, digital TV transforms videos and films into digital form before they get transmitted. The betterment in the technology of television resulted to the adoption of DTV. This type of television comes with lots of advantages.

All over the world people are using Digital televisions. The image quality is one of the features which bring popularity to this device. Length, width and height of pictures appear with perfect balance. One would not find the image problem called Ghosting. Actually, Ghosting is the problem which exist as blurred image, seems unclear to eye. Along with ghosting., users are not needed to worry about other technical problems which include weak sound, sound pitch fluctuations etc.,

This TV is perfect for watching movies. The quality sound and image will not allow one to move before the movie gets finished. The reason for good sound and image is such signals which work on low bandwidth. TV doesn’t feel the requirement of broadcast spectrum in low bandwidth. Coming of this communication tool has decreased the popularity level of Analog televisions. Few channels required some programming with the introduction of DTV.

There is one important difference between Analog and Digital Televisions. The former use magnetic waves for the process of transmitting audio and video signals. The later type employ data like computers does in order to offer superior quality of audio and videos. Another advantage of DTV is their wide screen. It is well known that resolution of TV plays a vital role to illustrate better picture quality. More the pixels more better would be the picture quality. In case of Analog televisions, one would find the resolution of 512 x 400 pixels. Simple computer appears with 640 x 480 resolution. But DTV provides minimum ten time better image quality as compared to Analog TV. Viewing TV would be pleasant experience with them.

Digital technology is very advanced in nature. With wide screen format, one can enjoy watching videos with DTV. The wide screen ratio of 16:9 contributes to offer fabulous picture formats, integrated powerful internal terminals and many other. With the same technology, an individual can watch several programs at the same time. On a single channel, it is quite easy to broadcast numerous high definition programs. Several brands are available in the market providing efficient DTV to users.

Digital TV appears with user friendly interface. It is not a problem to go through the channels listing. With it, one is not required to search the channels as per need and desire. Several TV manufacturers are present. But, it is quite obvious that looks, specs, feature, deal and offer vary from company to company. Users would be happy to know that they can take the help of online TV shops for complete knowledge and details of latest arrivals regarding DTV’s. Online shops are very effective as one can remain safe with one’s hard-earned money and precious time which can be spend on other important work. Doubtless, television viewing experience has been improved a lot with the advent of DTV’s. Hence, own latest Digital Television of any leading brand and enjoy leisure time at home a lot.

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How Super Are Super PAC's? Are They Being Controlled By The TV Media?

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The race is on – and it’s not four-legged critters such as in the usual horse races. Instead a much more important and costly race is on for the highest office in our land. Who will win – we all are anxious to know. We all hope it will be “our candidate.” Many of those in influential circles such as the elite  TV   media  believe they already know the answer. But do they? How will the deluge of Super PAC ads affect the outcome? Just how super are… super PAC’s?

These Super PAC’s of course are the private groups who organize and raise money in order to elect political candidates or to advance the outcome of, in this case, the 2012 Presidential race.

In past years I’ve always been a somewhat occasional observer of the political scene. Once in awhile while driving I’d catch a few minutes of one of the more popular daily talk-show hosts on the radio. And that would “catch me up” on the issues. Or, so I thought. But the issues are now changing so rapidly, I’m finding it takes more than an occasional hearing. And I have found myself not only glued to the radio but also to the internet to learn and research for myself what is happening to our great country.

And what I’m hearing and seeing is that the all-new-this-year-right-out-of-the-box Super PAC ads are daily being blasted across the airwaves. Their messages being not always made up of truth. Yet millions of dollars are being invested in them by everyone from the lowliest peon to the highest ranking CEO of the largest corporations, banks and investment firms. A lot is hanging on these major players called Super PAC’s. But is all this money bringing in the results that is hoped for.

Well, up until a few days ago I thought it was an open playing field – with of course those with the most backing being more effective simply because of the volume power. But now I’m beginning to wonder if there is not other things happening. For instance”When Mitt Romney Came to Town” came out it hit the news and several main media sources were talking about how terrible and false it all was. Even the candidate that PAC was supporting suggested that if they could not substantiate their message they needed to pull it. The fact being, it definitely got media coverage.

I had seen the production and also most, I think, of the media’s critique of it. And I thought, okay, we’ll see what happens. So in a day or so I checked out the sources’ site and there was an open letter to the “enemy” candidate stating their verification of the facts and offering to pull the ad – when they received verification of certain facts from the “enemy camp.” Interestingly, I heard nothing more on the subject.

Then this same site came out with a shocking production relating the other candidate to a Medicare scandal – which I would think would grab the attention of nearly everyone in America. But, amazingly, that was not the case. You didn’t hear anything about it on the news. Then this Super PAC’s full “documentary” on the subject came out. You would surely think that would be the subject of debates and be on the lips of everyone. Especially since right on the same website they provided a bold link to the documentation for what is presented. But not so. I have watched and listened carefully and have heard nothing.

So, how super are the Super PAC’s? I’m wondering if they are only as powerful as the  TV   media  allows them to be. But then when I think about it, I must ask myself where exactly does all such power come from? It ultimately comes from God. All the money and all the talent invested in Super PAC’s ultimately are in the hand of God to do with as He wills. The mighty King Nebuchadnezzar found that to be true; and after a season of great humiliation, proclaimed: “And all the inhabitants of the earth are reputed as nothing and he doeth according to his will in the army of heaven, and among the inhabitants of the earth and none can stay his hand or say unto him, What doest thou? (Daniel 4:35).

Yet it doesn’t end there. We have been given access to this Great Power through prayer. And as the saying goes, prayer changes things. Because our Great God hears our prayers. “The effectual fervent prayer of a righteous man availed much” (James 5:16-17). So if Elias, a man who was no different that we are could pray and affect whether or not it rained for 44 months – perhaps our prayers can effect greatly whether or not the truth gets out. Which ultimately, it could effect the impact of even Super PAC ads – with or without the control of the media.

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Popular Types of RV TV Mounts

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In today’s media-centric society, hitting the open road no longer means leaving it all behind. The consumer electronics market has seen huge sales in tablet devices, smart phones, and HD TVs with no signs of slowing down. With media players, satellite, and wi-fi, travelers can stay connected to entertainment, news, and business from almost anywhere they travel. The latest and greatest RVs being sold on the market come standard with built-in flat screen TVs and media centers – but what if you don’t own the latest and greatest?

Luckily, online retailers have the TV mounts and mounting brackets you need in order to install computer monitors and TVs in your RV, whether you are adding new ones or replacing old tube TVs. There are several types of mounts and brackets available as well, giving you flexibility in placement and functionality. Here’s a list of six common mount types and uses:

1. Flat TV Wall Mounts

Flat TV wall mounts are very straight forward, making them an easy and inexpensive option for the do-it-yourselfer. They are perfect for mounting TVs flush to the wall in a fixed position.

2. Tilt Mounts

The tilt mount is a more popular option than the flat TV mount because it allows the TV to be tilted up or down for a better viewing angle. With the ability to adjust tilt, TVs can be mounted higher than eye level, adding flexibility to TV placement.

3. Cargo Slide-Out Mounts

If you’ve ever wanted to watch TV while sitting outside of your RV, the cargo slide-out mount is a great option. Install this heavy-duty mount in a basement cargo space for slide-out use of an LCD TV up to 40.” You’re sure to be the envy of the RV park.

4. Under-Cabinet TV Mounts

Ideal for smaller TV sizes, under-cabinet TV mounts are great for use in the kitchen or other spots with overhead storage cabinets. The most popular under cabinet mounts fold up neatly against the bottom of the cabinet when the TV is not in use and also tilt and swivel for flexible viewing.

5. Articulating Mounts

Articulating TV mounts are a popular mount style because of their range of motion. With side-to-side swivel capability, the articulating mount is ideal for spaces with more than one viewing spot. The mount also allows the TV to fit close (although not completely flush) against the wall when not in use or when tilting is not needed.

6. Desk Mounts

This mount style is gaining popularity with RV owners who want to add computers to their travel accessories. They are compatible with TVs as well as computer displays and can be mounted to a desktop, countertop, or shelf.

With the use of TV mounts, you can mount your TVs or computer monitors almost anywhere and any way you want. Whether you want your TV to pull out, lift up, slide forward, tilt down, pan across, rotate, drop down, extend out, or swivel, many online retailers sell RV TV mounts from trusted brands to make it happen.

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regardless of the product dont compromise on service

As we suggested earlier, the quality of customer service after the sale is often as important as the quality of the product itself. Of course, excellent customer service can rarely compensate for a weak product. But poor customer service can quickly negate all the advantages associated with delivering a product of superior quality. At companies like L.L. Bean and Caterpillar, customer service is not an afterthought but an integral part of the product offering and is subject to the same quality standards as the production process. These companies realize that a top-notch customer service operation can be an effective means of accomplishing the following three objectives:

1. Differentiating a company from competitors. As more customers seek to extend the lives of their durable goods, the perceived quality of customer service becomes an increasingly important factor in the purchase decision. Whirlpool Corporation promises to stand by its products rather than hide behind its distribution channels; it has parlayed a reputation for effective customer service into a distinct competitive advantage that reinforces its image of quality.

2. Generating new sales leads and discouraging switches to alternative suppliers. Keeping in regular contact with customers so as to deliver new information to them and gather suggestions for product improvements can ensure the continued satisfaction of existing customers and improve the chances of meeting the needs of potential purchasers.

3. Reinforcing dealer loyalty. Companies with strong customer service programs can also broaden their distribution channels more easily to include outlets that may not be able to deliver high levels of postpurchase customer service on their own.
The customer service audit

To be effective, a customer service operation requires a marketing plan. Customer services should be viewed as a product line that must be packaged, priced, communicated, and delivered to customers. An evaluation of a company’s current customer service operation—a customer service audit—is essential to the development of such a plan.

A customer service audit asks managers the following questions:
What are your customer service objectives?

Many companies have not established objectives for their customer service operations and have no concept of the role customer service should play in their business and marketing strategies. Every company should know what percentage of its revenue stream it expects to derive from service sales and whether the goal is to make a profit, break even, or—for reasons of competitive advantage—sustain a loss.
What services do you provide?

It is useful to develop a grid showing which services your company provides or could provide for each of the products in your line. These might include customer education, financing arrangements, order confirmation and tracing, predelivery preparation, spare-parts inventory, repair service, and claims and complaints handling.
How do you compare with the competition?

A similar grid can be used to chart the customer services your competitors provide. Through customer surveys, you can identify those areas of customer service in which your company rates higher or lower than the competition. In areas where your company is weak, can you invest to improve your performance? Where you are strong, how easy is it for competitors to match or exceed your performance?
What services do your customers want?

There is little value in developing superior performance in areas of customer service most customers consider only marginally important. An essential ingredient of the audit is, therefore, to understand the relative importance of various customer services to current and potential customers. Distinct customer segments can often be identified according to the priorities they attach to particular services.
What are your customers’ service demand patterns?

The level and nature of customer service needed often change over the product’s life. Services that are top priority at the time of sale may be less important five years later. Companies must understand the patterns and timing of demand for customer services on each of their products. These they can graph, as Exhibit III shows.

Innovativeness of Dish TV

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Dish   TV   media  players are the output of high end technology. They provide the best form of entertainment on television. Besides, they are devised in such a way that they facilitate live recording of shows. Digital video recording systems are structured in the dish receiver which enable live video recording. This service is available at the lowest cost possible. You can even get three months of free service if you order now. Life will be so easy with the satellite TV at your home. Just don’t let this opportunity go off your hands.

Each day these media players are getting innovative with a host of new features that are being loaded in them. They have become so advanced that they allow TV programming even when you are traveling. Slingbox Solo is one such device that allows you to program your TV on road. You need to attach the player to your television source. It can be a DVD player, dish TV, or digital cable. No matter whatever your television source is, you can view your satellite TV channels and even control them on your cell phone or laptop. Thus, your favorite shows can be in your finger tips. Traveling will become more exciting than ever with the new Sling box Solo.

As a kid, I could hardly get the opportunity to watch my favorite Disney program as the TV would be occupied by my dad. Once in a blue moon I could watch and really wished if that program could be recorded. Finally in my adulthood the dream came true when we bought the dish TV. In the recent past, the dish satellites have been equipped with a new technology. This technology facilitates the recording of live videos.

Digital Video Recording (DVR) receivers are being used in the dish satellite. Now there is no need to fight over the remote control with your family members. Switch on the video recording mode and later you can watch your favorite program. High end technology used in these receivers offer digitally enriched pictures. Thus, it is highly satisfying for the viewer. All of these digital programming can be afforded at a reasonable price through Dish satellite Network.

With dish TV you can record your other two favorite programs while you watch the third one itself. Even if three of your favorite shows get telecast at the same time, you do not miss any. The satellite receivers are equipped with integrated DVR systems, two TV outputs and dual tuners. This facilitates the recording of your two favorite shows simultaneously. Live satellite TV can be viewed independently along with the previously recorded events. You just need to connect it to two other television sets. The DVR receiver has been devised in such a way that you just need to select the name of your favorite show. The rest is done by your dish receiver.

It will search out for and record all the latest episodes without changing their duration, or broadcast schedule. Dish TV enables hundred hours of video recording which is 100% digital. Besides, you can pause live shows, reverse or forward them. In between shows you can even play.

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Booming: Television News Channels in India

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News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.

As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.

The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.

After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.

‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.

There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.

Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.

If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.

Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

Conclusion

Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.

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LED Display Becomes New Force in Media

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LED display becomes new force in media, big-screen LED has been LED the development of important components of the area, a large entertainment, sports events, the theme displays important part of the square, with application of new technology, new forms emerging outdoor advertising, outdoor advertising display media should be timely. In all advertising media, outdoor advertising is the most ancient forms of media. It and the birth of the trade at the same time and rooted in the city, and city people’s economic, cultural and social lives, it is the brand and products of the media, it’s also a beautiful urban prosperity developed. These features form the outdoor media unique and irreplaceable value.

The new outdoor media: LED large screen irreplaceable LED full colour display is the 1990s in the world quickly developed new information display media, it combines the modern high-tech, with energy-saving, environmental protection, colorful, can display dynamic picture and text, Visual range, and a series of advantages.

Outdoor LED screen advertising screen area, Visual effects, can fully attract the audience’s eye, is a media and high technology of a new medicine. Led display media also has a valid arrival rate of ads, and TV, newspapers and other media forms of comparison, the price is relatively low. These unique value makes the led display media logically became the new outdoor media. Such as the United States and Las CBD and Japan Tokyo Ginza’s vast swathe of LED screen not only advertising marketing features, is also a world-renowned symbol of the large enterprise identity – in a dominant position within the industry of the enterprise was able to broadcast advertising here, and here for broadcast advertising of enterprises have made people feel its brand position in the world.

And the traditional outdoor media, led display is not just simple outdoor media, it also combines TV and other media properties and advantages. And, led display is not just simple outdoor media and television media, it has greater creativity and more extensive and consumers of temporal and spatial interaction and communication, can be three-dimensional space to meet the individualized needs with the concept of communication in the digital age, is a unique form of screen.

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