Sony KDL32EX403 Review: 32 Inch LCD Full HD Television With USB Media Player

[ad_1]

If you’re currently looking for the appropriate home entertainment system for your home, it’s about time you take a closer look at Sony’s new KDL32EX493 television system. The Sony KDL32EX403 offers superb features, a stylish external design which amazingly fits into place in any room, and an amazing price that’s truly competitive for an LCD television of its kind. Here’s a closer look at the amazing features of this Sony TV.

Main Features of the Sony KDL32EX403

The KDl32EX403 measures 32-inches, and features a black-piano finish, and offers sharp corners along with a stylish and classy look. This external design feature makes the TV set standout from other standard television models which offer full-high definition. The TV offers 1080p, 1920 x 1080 pixel resolution, which provides better images, and makes watching sporting events or movies, or even playing video games an exciting experience. You won’t need to adjust TV’s colour setting, because it automatically adjusts itself according the room’s brightness. This means you also need not worry of tiring your eyes, or feeling drowsy after viewing your favourite TV program. The TV set delivers 24 frames in one second, because it uses the vaunted 24p True Cinema system.

Excellent Audio System

The Sony KDL32EX403 also provides exceptional audio quality, which enables you to experience true-blue surround sound effect in your home. It has the S-Force feature, which requires that you don’t spend any extra cash to get other equipment to supplement your home theatre surround sound system. The TV set also provides you the option to stay connected to the Worldwide Web, because it’s Wi-Fi capable, and won’t require you to straddle numerous broadband wires, since all you need is a wireless USB device. You can also easily connect other electronic equipment on it, since it has our HDMI inputs, for easy plugging of PlayStation consoles, DVD or Blu-Ray players, and even mp3 players.

Freeview Tuner Lets You Connect To Over 50 Digital TV Channels

The KDL32EX403 also comes with a built-in Freeview high-definition Digital Tuner, allowing you to connect to over 50 free digital television channels, without paying a penny for subscription or monthly charges. The Freeview Tuner also allows you to conveniently view digital TV channels without having to install a decoder, or attach it to a satellite dish.

Ambient Setting Detects Brightness Levels in the Room

Another great feature of the Sony KDL32EX403 uses the built-in Ambient Sensing device, which detects the brightness levels in the room, and also adjusts the contrast levels to provide comfortable viewing. Because the TV set is equipped with the BRAVIA 3 Engine, it’s more than qualified to digitally enhance the depth of the colour and level of clarity, before you even view the screen. It also comes packed with a built-in S-Force surround sound system, which perfectly enhances the TV set’s audio output.

The best thing is that you certainly do not need to harass yourself by constantly adjusting the TV’s contrast or brightness settings frequently, because it actually takes care of all quirks automatically. And armed with a host of energy-saving features, the Sony KDL32EX403 not only cuts on your electrical consumption, but it also allows you to maximize the use of space at home.

[ad_2]

22 Tips on What to Wear For a TV Interview

[ad_1]

Recently one of my author clients was featured on FOX News Boston. Before he was interviewed on camera he was nervous but was able to recall the media training that we put him through a few weeks earlier. That, along with a pep talk, and he was good to go.

What about YOU? Are you ready to be interviewed by local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. It’s too late to get the training then. That’s why you need to be prepared before you get the call.

My experience as a publicist has convinced me that one of the greatest concerns about being interviewed on television is what to wear. For radio or newspaper interviews, fashion doesn’t matter but how you appear is critical for TV. When my clients agree to media coaching, my first choice for them to work with is TJ Walker, CEO of Media Training Worldwide.

TJ Walker is one of the leading authorities on media training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.

Here’s a quick list of “What to Wear and Not Wear!” that TJ Walker and other media coaches have developed that I share with you now so you can look terrific for your TV interview.

1. Don’t wear white, black or red. White glows and becomes the most noticeable thing on the TV screen. Black is too harsh and can suck up all the light. Reds “bleed” on camera and are distracting.

2. Pastel shirts work well on TV.

3. The safest color on TV is blue.

4. Don’t wear dangly earrings. They distract.

5. Remove jewelry that moves, makes noise, or could hit your microphone.

6. Be wrinkle-free.

7. Don’t wear stripes, herringbone, small intricate designs, or flashy jewelry. They are hard for a TV camera to pick up on.

8. Don’t wear checks.

9. Dress in a simple, boring manner, unless you are a fashion designer.

10. TV viewers should focus on your face and what you say, not your clothes.

11. Men should have about an inch of their shirt cuff showing.

12. Avoid light colored pants.

13. Wear over-the-calf socks so your skin doesn’t show if you cross your legs.

14. Don’t wear more than one ring per hand.

15. Women shouldn’t wear short skirts if you want people to focus on your message.

16. If you wear a dark shirt, dark suit, and dark tie, you will look like you are auditioning to be a hit man on the “Sopranos.”

17. Vests look stuffy on TV.

18. Don’t wear stripes. They dance around on the screen and are distracting.

19. Avoid hair products that add shine.

20. No visible logos or companies or brands, except for your own company logo.

21. People shouldn’t judge you by your appearance, but they will.

22. If you do or wear anything distracting on TV, people will remember that and nothing you say.

Clothes are the major factor in controlling how you appear to viewers. While appearance is critical for success on television you also must be concerned about the words that come out of your mouth, the knowledge you display, and the self-confidence you demonstrate. Media coaches like TJ Walker and marketing experts like myself will make sure you are fully prepared for your big day!

The bottom line: RELAX, you’ll do fine. The butterflies you’re feeling are what will drive you to do your best! Remember, it’s not like they are going to ask you the square root of 656! They’re asking you about your book, your company, your story which you obviously know. Just follow these helpful tips, talk things over with your publicist and you’ll look as good as you sound.

[ad_2]

How to Set Up the Multi-Media TV

[ad_1]

This article will explain how to connect your PC to a Big Screen TV, and experience the ultimate in HD picture and HD sound, using the existing PC outputs. The set up is actually very simple, and will most likely only require an additional minimal purchase of an HDMI cable to connect the PC to the TV. The HDMI (High Definition Modular Interface) cable will carry both HD sound and picture to your TV.

Before you begin, you will need to verify that the Motherboard on your PC has an outlet to plug in a second display. Most of the newer motherboards contain both VGA and HDMI outputs on the same board. You will also need to verify that your TV has an HDMI input.

To complete the installation, first install (1) end of the HDMI cable into the HDMI output on the back of the PC. Plug the other end of the HDMI cable into the HDMI Input on the big screen TV. Then, configure your PC for using dual monitors. To configure your PC using the MS -Vista O.S., Click on the Vista Start Logo, Click on Control Panel. Click on Personalization, Click on Adjust screen resolution. You should now see the Display Settings window with the existing computer monitor (labeled 1), and a second smaller monitor (labeled 2).

Located immediately below the monitor icons, you will see the drop-down selector box with both monitors listed. By default the number (2) monitor will be the Big Screen TV. Immediately below the selector, check the (2) boxes, This is my main monitor, and extend the desktop on to this monitor. Click OK and Close the window.

Now for an example, resize your I.E. browser window, so it is about half the size of your computer screen. Grab the top of the browser window, and drag it over to the other monitor. After dragging the window, you should now see the I.E. browser window open on your other screen(TV). Now the fun part! Go to one the new free movie sites like Hulu, and now you can watch the show on your big screen TV courtesy of your PC.

[ad_2]

Digital Media Players – Interesting Predictions For 2011

[ad_1]

Technology for digital media players changed dramatically in 2010. For the first time ever, a person could store all their movies, music, and photos in one place and stream them directly to their living room television. So exactly what can we expect for 2011? I think 2011 will be a furiously fast year for digital media sreamers and we will see jumps in technology and a drop in price also.

  • Every Major Television Manufacturer Will Include Digital Media Player Technology As An Included Feature – This device was the first to connect the home computer to the home theater. I know that Apple has the Apple TV and there are a few other devices out there that kind of got close to the mark, but full media streamers were the missing link. Now, with storage becoming more affordable, a person could make a backup copy of every DVD in their personal collection. The digital player allowed for streaming of video and audio, including high-definition, straight to your living room television. Coming in 2011 will be the full on emergence of Wifi enabled televisions that can connect to the internet and your home network. Sony televisions are even including things like widgets that make things a lot easier. In 2011 you will have the ability to connect and stream your media to your television without the need for the player. If you aren’t planning on upgrading your television, don’t worry, you can still get a super high-tech player with all the bells and whistles.
  • Streaming Players Will Increase Portability And Storage Capacity Will Be Included – Because the actual size of the technology like circuit boards and memory, I believe the size of the media players will also shrink. The smaller size will mean that it will be easier to travel with your player. For those that have video connections and screens in their car, this could mean that you can take your entire DVD collection with you without even needing to bring a single DVD. Now, most players have the option for the user to install their own 2.5″ SATA hard drive so that they can store the media directly on the device. Let’s say you don’t have a wireless network at home, storing your digital music, movies, and photos on the device means that all you have to do is take the player to your television and connect directly with A/V cables. In 2011 I believe we will see players come standard with built-in hard drives or solid state drives.

These are just predictions, but I look forward to seeing if these happen. These are not guarantees by any means. If you are considering whether to buy a digital media player now or maybe considering getting a television with the capability built in, you might want to hold off a little longer to see what happens.

[ad_2]

Digital Media Player Guide Review – Western Digital WD TV Live Network – Ready HD Media Player

[ad_1]

If you are looking for more bang for your buck then the Western Digital WD TV Live Network-ready HD Media Player WDBAAN0000NBK-NESN has some of the best features and capabilities on the market. The WD TV live is a very popular digital media player, and is highly rated by its owners for ease of use and functionality. WD TV Live added some key upgrades from the previous release from Western Digital, the WD TV. This player is network ready, provides video playback up to 1080p TrueHD and digital sound though the media player optical output or the HDMI output. One of the biggest improvements were to the menu system for selecting your media.

Western Digital WD TV Live Network-Ready HD

The WD TV Live digital media player is a media streamer that allows you to stream your video, music, and photos to your high definition TV and play your audio via your home theater system. This player does not come with an internal hard drive, but rather must be connected to a USB mass storage device or network containing your media files. The recommended storage drive is the Western Digital My Book Essential USB 2.0 Desktop External Hard Drive (1 Terabyte -1TB Model) which will provide ample room to store lots of movies, photos, and music. As it comes from the manufacturer, the WD Live HD is a hard wired network ready media streamer. There is nothing to prevent you from going wireless also with a USB wireless dongle. A popular wireless adapter for the WD TV Live is the Linksys Range Plus Wireless USB Compact Adapter that will let you connect to your existing home or business wireless network. Either wired or wireless this digital media player has it’s competition cut out for it. It is very similar to the Patriot Box Office HD and the HDX1000 Network Media Tank, but it doesn’t offer the feature of adding your own internal hard drive to the media player itself. If this isn’t a concern then the WD TV Live is really a fantastic media player. It offers the latest and greatest including 1080p true high definition through HDMI and Dolby Digital and DTS Encoders. Here are the goods, on the WD TV Live:

Includes HDMI 1.3 port, Supporting up to True HD 1080p

Connect external hard drives directly or connect to your network to view movies, photos, and music

USB port for USB drives

Audio formats: MP3, WAV/PCM/LPCM, WMA, AAC, FLAC, MKA, AIF/AIFF, OGG, Dolby Digital, DTS

Video file formats: AVI (Xvid, AVC, MPEG1/2/4), MPG/MPEG, VOB, MKV (h.264, x.264, AVC, MPEG1/2/4, VC-1), TS/TP/M2T (MPEG1/2/4, AVC, VC-1), MP4/MOV (MPEG4, h.264), M2TS, WMV9

Photo formats: JPEG, GIF, TIF/TIFF, BMP, PNG

Connections: Video: HDMI v1.3 (up to 1080p), Composite Video Out; Audio: S/PDIF Optical Digital Audio, Other: 10/100 Ethernet.

Remote Control Included.

[ad_2]

Streaming Video Using Real Media and Flash

[ad_1]

In this article, we will examine two of the most commonly used formats for video streaming, Real media and Flash.

Real Media video streaming

Real Media was one of the first serious video streaming formats. When it was first introduced, it was widely heralded as one of the best platforms for streaming, however, it has been challenged in recent years by rivals from other software companies.

One of the main objections many people have towards Real is that it requires users to download Real Player software. Although this is free, users are strongly encouraged to purchase the full version and this has led to many people shunning it in favour of other, more commonly used platforms. 

From a technical point of view, the video images in Real Player tend to be less sharp than other formats. Moving images are reasonably well represented, however, the finer detail is often lost.

These factors have meant that many users and developers have grown disillusioned with Real and its future as a video streaming platform looks in doubt.

Flash video streaming

Flash is one of the major contenders in the world of video streaming, and is the format most commonly favoured by developers. As it is one of the most common plug-ins, it is one of the most accessible formats, and as such, it is one of the most popular and widely used.

Praised for its wide range of features, flash video streaming allows you to offer the most advanced media streaming available. As the most well-supported, cross-platform player, Flash enables interactive video and animations and advanced integration with web pages.

On the downside, Flash is expensive and can be a complex platform to work with. In order to get the most from it, developers will have to use and get to grips with the Adobe Flash authoring program.

Flash comes in two forms:.swf  is the standard type of file which is used in web pages, and .flv is a special format that can be called from within swf files.

Streaming Video Using Flash

As with most video streaming formats, Flash provides two different ways to deliver video from a web page.

Streaming

In order to stream Flash video, you will need to use a special type of server application called Flash Media Server (FMS). This is the most advanced solution and is suitable for those looking for the most bespoke and impressive video displays.

Progressive Download

Progressive download is the most commonly used and simple method of video streaming, requiring only a standard web hosting service. Despite its limitations, and the fact that it is not ‘true’ streaming, it is a more than adequate substitute for most people.

This article was brought to you by Streaming Tank, who offer a range of web   TV ,  media  streaming and webcasting solutions for organisations across the U.K

[ad_2]

Digital Television – Innovative Medium of Communication

[ad_1]

One of the most advanced technologies is Digital Television. Alike computers, digital TV transforms videos and films into digital form before they get transmitted. The betterment in the technology of television resulted to the adoption of DTV. This type of television comes with lots of advantages.

All over the world people are using Digital televisions. The image quality is one of the features which bring popularity to this device. Length, width and height of pictures appear with perfect balance. One would not find the image problem called Ghosting. Actually, Ghosting is the problem which exist as blurred image, seems unclear to eye. Along with ghosting., users are not needed to worry about other technical problems which include weak sound, sound pitch fluctuations etc.,

This TV is perfect for watching movies. The quality sound and image will not allow one to move before the movie gets finished. The reason for good sound and image is such signals which work on low bandwidth. TV doesn’t feel the requirement of broadcast spectrum in low bandwidth. Coming of this communication tool has decreased the popularity level of Analog televisions. Few channels required some programming with the introduction of DTV.

There is one important difference between Analog and Digital Televisions. The former use magnetic waves for the process of transmitting audio and video signals. The later type employ data like computers does in order to offer superior quality of audio and videos. Another advantage of DTV is their wide screen. It is well known that resolution of TV plays a vital role to illustrate better picture quality. More the pixels more better would be the picture quality. In case of Analog televisions, one would find the resolution of 512 x 400 pixels. Simple computer appears with 640 x 480 resolution. But DTV provides minimum ten time better image quality as compared to Analog TV. Viewing TV would be pleasant experience with them.

Digital technology is very advanced in nature. With wide screen format, one can enjoy watching videos with DTV. The wide screen ratio of 16:9 contributes to offer fabulous picture formats, integrated powerful internal terminals and many other. With the same technology, an individual can watch several programs at the same time. On a single channel, it is quite easy to broadcast numerous high definition programs. Several brands are available in the market providing efficient DTV to users.

Digital TV appears with user friendly interface. It is not a problem to go through the channels listing. With it, one is not required to search the channels as per need and desire. Several TV manufacturers are present. But, it is quite obvious that looks, specs, feature, deal and offer vary from company to company. Users would be happy to know that they can take the help of online TV shops for complete knowledge and details of latest arrivals regarding DTV’s. Online shops are very effective as one can remain safe with one’s hard-earned money and precious time which can be spend on other important work. Doubtless, television viewing experience has been improved a lot with the advent of DTV’s. Hence, own latest Digital Television of any leading brand and enjoy leisure time at home a lot.

[ad_2]

How Super Are Super PAC's? Are They Being Controlled By The TV Media?

[ad_1]

The race is on – and it’s not four-legged critters such as in the usual horse races. Instead a much more important and costly race is on for the highest office in our land. Who will win – we all are anxious to know. We all hope it will be “our candidate.” Many of those in influential circles such as the elite  TV   media  believe they already know the answer. But do they? How will the deluge of Super PAC ads affect the outcome? Just how super are… super PAC’s?

These Super PAC’s of course are the private groups who organize and raise money in order to elect political candidates or to advance the outcome of, in this case, the 2012 Presidential race.

In past years I’ve always been a somewhat occasional observer of the political scene. Once in awhile while driving I’d catch a few minutes of one of the more popular daily talk-show hosts on the radio. And that would “catch me up” on the issues. Or, so I thought. But the issues are now changing so rapidly, I’m finding it takes more than an occasional hearing. And I have found myself not only glued to the radio but also to the internet to learn and research for myself what is happening to our great country.

And what I’m hearing and seeing is that the all-new-this-year-right-out-of-the-box Super PAC ads are daily being blasted across the airwaves. Their messages being not always made up of truth. Yet millions of dollars are being invested in them by everyone from the lowliest peon to the highest ranking CEO of the largest corporations, banks and investment firms. A lot is hanging on these major players called Super PAC’s. But is all this money bringing in the results that is hoped for.

Well, up until a few days ago I thought it was an open playing field – with of course those with the most backing being more effective simply because of the volume power. But now I’m beginning to wonder if there is not other things happening. For instance”When Mitt Romney Came to Town” came out it hit the news and several main media sources were talking about how terrible and false it all was. Even the candidate that PAC was supporting suggested that if they could not substantiate their message they needed to pull it. The fact being, it definitely got media coverage.

I had seen the production and also most, I think, of the media’s critique of it. And I thought, okay, we’ll see what happens. So in a day or so I checked out the sources’ site and there was an open letter to the “enemy” candidate stating their verification of the facts and offering to pull the ad – when they received verification of certain facts from the “enemy camp.” Interestingly, I heard nothing more on the subject.

Then this same site came out with a shocking production relating the other candidate to a Medicare scandal – which I would think would grab the attention of nearly everyone in America. But, amazingly, that was not the case. You didn’t hear anything about it on the news. Then this Super PAC’s full “documentary” on the subject came out. You would surely think that would be the subject of debates and be on the lips of everyone. Especially since right on the same website they provided a bold link to the documentation for what is presented. But not so. I have watched and listened carefully and have heard nothing.

So, how super are the Super PAC’s? I’m wondering if they are only as powerful as the  TV   media  allows them to be. But then when I think about it, I must ask myself where exactly does all such power come from? It ultimately comes from God. All the money and all the talent invested in Super PAC’s ultimately are in the hand of God to do with as He wills. The mighty King Nebuchadnezzar found that to be true; and after a season of great humiliation, proclaimed: “And all the inhabitants of the earth are reputed as nothing and he doeth according to his will in the army of heaven, and among the inhabitants of the earth and none can stay his hand or say unto him, What doest thou? (Daniel 4:35).

Yet it doesn’t end there. We have been given access to this Great Power through prayer. And as the saying goes, prayer changes things. Because our Great God hears our prayers. “The effectual fervent prayer of a righteous man availed much” (James 5:16-17). So if Elias, a man who was no different that we are could pray and affect whether or not it rained for 44 months – perhaps our prayers can effect greatly whether or not the truth gets out. Which ultimately, it could effect the impact of even Super PAC ads – with or without the control of the media.

[ad_2]

Popular Types of RV TV Mounts

[ad_1]

In today’s media-centric society, hitting the open road no longer means leaving it all behind. The consumer electronics market has seen huge sales in tablet devices, smart phones, and HD TVs with no signs of slowing down. With media players, satellite, and wi-fi, travelers can stay connected to entertainment, news, and business from almost anywhere they travel. The latest and greatest RVs being sold on the market come standard with built-in flat screen TVs and media centers – but what if you don’t own the latest and greatest?

Luckily, online retailers have the TV mounts and mounting brackets you need in order to install computer monitors and TVs in your RV, whether you are adding new ones or replacing old tube TVs. There are several types of mounts and brackets available as well, giving you flexibility in placement and functionality. Here’s a list of six common mount types and uses:

1. Flat TV Wall Mounts

Flat TV wall mounts are very straight forward, making them an easy and inexpensive option for the do-it-yourselfer. They are perfect for mounting TVs flush to the wall in a fixed position.

2. Tilt Mounts

The tilt mount is a more popular option than the flat TV mount because it allows the TV to be tilted up or down for a better viewing angle. With the ability to adjust tilt, TVs can be mounted higher than eye level, adding flexibility to TV placement.

3. Cargo Slide-Out Mounts

If you’ve ever wanted to watch TV while sitting outside of your RV, the cargo slide-out mount is a great option. Install this heavy-duty mount in a basement cargo space for slide-out use of an LCD TV up to 40.” You’re sure to be the envy of the RV park.

4. Under-Cabinet TV Mounts

Ideal for smaller TV sizes, under-cabinet TV mounts are great for use in the kitchen or other spots with overhead storage cabinets. The most popular under cabinet mounts fold up neatly against the bottom of the cabinet when the TV is not in use and also tilt and swivel for flexible viewing.

5. Articulating Mounts

Articulating TV mounts are a popular mount style because of their range of motion. With side-to-side swivel capability, the articulating mount is ideal for spaces with more than one viewing spot. The mount also allows the TV to fit close (although not completely flush) against the wall when not in use or when tilting is not needed.

6. Desk Mounts

This mount style is gaining popularity with RV owners who want to add computers to their travel accessories. They are compatible with TVs as well as computer displays and can be mounted to a desktop, countertop, or shelf.

With the use of TV mounts, you can mount your TVs or computer monitors almost anywhere and any way you want. Whether you want your TV to pull out, lift up, slide forward, tilt down, pan across, rotate, drop down, extend out, or swivel, many online retailers sell RV TV mounts from trusted brands to make it happen.

[ad_2]

regardless of the product dont compromise on service

As we suggested earlier, the quality of customer service after the sale is often as important as the quality of the product itself. Of course, excellent customer service can rarely compensate for a weak product. But poor customer service can quickly negate all the advantages associated with delivering a product of superior quality. At companies like L.L. Bean and Caterpillar, customer service is not an afterthought but an integral part of the product offering and is subject to the same quality standards as the production process. These companies realize that a top-notch customer service operation can be an effective means of accomplishing the following three objectives:

1. Differentiating a company from competitors. As more customers seek to extend the lives of their durable goods, the perceived quality of customer service becomes an increasingly important factor in the purchase decision. Whirlpool Corporation promises to stand by its products rather than hide behind its distribution channels; it has parlayed a reputation for effective customer service into a distinct competitive advantage that reinforces its image of quality.

2. Generating new sales leads and discouraging switches to alternative suppliers. Keeping in regular contact with customers so as to deliver new information to them and gather suggestions for product improvements can ensure the continued satisfaction of existing customers and improve the chances of meeting the needs of potential purchasers.

3. Reinforcing dealer loyalty. Companies with strong customer service programs can also broaden their distribution channels more easily to include outlets that may not be able to deliver high levels of postpurchase customer service on their own.
The customer service audit

To be effective, a customer service operation requires a marketing plan. Customer services should be viewed as a product line that must be packaged, priced, communicated, and delivered to customers. An evaluation of a company’s current customer service operation—a customer service audit—is essential to the development of such a plan.

A customer service audit asks managers the following questions:
What are your customer service objectives?

Many companies have not established objectives for their customer service operations and have no concept of the role customer service should play in their business and marketing strategies. Every company should know what percentage of its revenue stream it expects to derive from service sales and whether the goal is to make a profit, break even, or—for reasons of competitive advantage—sustain a loss.
What services do you provide?

It is useful to develop a grid showing which services your company provides or could provide for each of the products in your line. These might include customer education, financing arrangements, order confirmation and tracing, predelivery preparation, spare-parts inventory, repair service, and claims and complaints handling.
How do you compare with the competition?

A similar grid can be used to chart the customer services your competitors provide. Through customer surveys, you can identify those areas of customer service in which your company rates higher or lower than the competition. In areas where your company is weak, can you invest to improve your performance? Where you are strong, how easy is it for competitors to match or exceed your performance?
What services do your customers want?

There is little value in developing superior performance in areas of customer service most customers consider only marginally important. An essential ingredient of the audit is, therefore, to understand the relative importance of various customer services to current and potential customers. Distinct customer segments can often be identified according to the priorities they attach to particular services.
What are your customers’ service demand patterns?

The level and nature of customer service needed often change over the product’s life. Services that are top priority at the time of sale may be less important five years later. Companies must understand the patterns and timing of demand for customer services on each of their products. These they can graph, as Exhibit III shows.