The Historical Development of Corporate Clothing

Corporate clothing or work wear, the clothing worn by a great part of the population, is seldom written about. However, the history of it does deserve some attention, as it is inextricably bound up with social issues of the day.

Diana de Marley, produced an interesting review of corporate wear and staff uniforms for the artisans and professionals during the twentieth century. She stated that “after the First World War most professional work wear was in black, as so many people were in mourning, however during the 1920’s grey suits became more common.The battle was on between frock coats and top hats versus lounge suits and bowlers hats, as people selected their corporate clothing.

The short jacket gradually replaced the frock coat, and at the same time the lounge suit became more popular among the working class. They wanted to wear suits, even if they were shoddy. The short jacket and trousers were the modern version of the hip length jacket and knee breeches that they had been wearing since the seventeenth century. The lounge suit had none of the inconvenience of long frock coats, so the workers adopted it in great numbers to such an extent that black lounge suits were accepted as Socialist suits, worn by some into the 1950’s.

When Gordon Selfridge opened his London store in 1909, the male staff had to wear black suits and the women black dresses with high necks. After the War in the Twenties the girls were allowed white blouses, black cardigans and black skirts. The men still had black suits. This was typical of all corporate uniforms for large retailers of merchandise at the time.

A great many uniforms followed fashion. The girls working for Heinz wore long striped blue dresses with gigot sleeves, white aprons, and large white caps to cover their hair. During the Twenties staff uniforms in food factories changed to shorter skirts and lower waists, and in the Thirties the waists went up and the hems went down as part of the return to a more feminine look. It put companies to a lot of expense, but workers did not like to look dated when the cinema made them more conscious of changes in fashion.

A large part of the working population worked on the land during the early part of the twentieth century. Even by the late 1950’s one man in twenty still worked in agriculture, however by the 1980’s this had fallen to one in a hundred. The old labourers who had stuck to their traditional clothing wore heavy corduroy trousers, boots, and leather leggings called buskins in Suffolk and corduroy waistcoats with a cloth back. The old sleeved waistcoats in corduroy were so thick a jacket was not necessary for work wear.

The Great Western Railway prided itself upon its smartness and looks, which characterized just how many companies, expected their workers to represent the corporate image. The GWR rule book of 19333 stated:”when on duty be neat in appearance, and where supplied, wear uniform, number and badge.”

In the mill towns “the first sound in the morning was the clumping of the mill girls clogs down the cobbled street” wrote Orwell in 1937.Clogs continued into the war, along with the tartan shawl , calf length skirt and dark stockings. In the cotton factory their now traditional pinafores continued as the principal form of protection for work wear.”

With the beginning of the Industrial Revolution, and the shift of labour towards the towns, the gradual development of occupational dress suited to the job in hand occurred.

In recent times, we now see more emphasis in corporate clothing and work wear related to the service sector, where the corporate image and brand awareness plays a more important role, and the perception of the business to its customers is ever more important, reinforcing the need for classic corporate wear.

Disney’s Baby Clothing – 3 Classic Themes

Disney has an unsaid & indispensable bond with every American kid. As a result, every household in the US has at least one item that is pertaining to Disney, then, it might be produced by, made by, endorsed by or licensed by Disney.

As a result of this undying & natural affinity, Disney & the kids seem to have a strong bonded relationship that is being carried forward from generations together.

Disney Corporation understands the same and have been producing baby clothing ever since they have been in to the business. The strategy is simple – with every new movie they include this clothing in their merchandise that promotes the main characters of the film. In 1977, George Lucas introduced in this format of marketing. He proved his point when Disney licensed the tie-ups with the Star Wars and sold Star Wars clothing & other merchandise like a hot cake.

Now-a-days with every new Disney movie, the kids know the characters even before the parents have barely heard about them. Sometimes, these titles or the main characters become major hits among the kids but fail to impress the parents like it happened with Bambi. But of course, it is not always true. Usually the characters prove a hit for both the parents as well as the kids. To understand this phenomena better, you compare the sales of Home on the Range as against Finding Nemo. It goes without saying that the products that strike the chord equally with the parents as well as the kids, are the better sellers in the market.

Here are some major Disney hits among kids & babies’ clothing.

1. The Little Mermaid

While it was released 16 years ago, the movie’s characters have marked a milestone among people. The young girls till date love to be Arial – The Little Mermaid. The mothers also love to help their daughters become one. Disney has successfully encashed the character of this ‘titular mermaid. While loads of T-shirts, swimsuits, & varied other items of clothing for babies & children sell big with the ‘Arial’ designs; several other motifs of the film are appreciated by the kids as well as their parents.

2. Finding Nemo

Another intriguing & successful interpretation of the aquatic world by Disney, their latest offering Finding Nemo is selling massive amounts among babies? clothing, especially for the swim wear. Also cool & soothing summer wear for girls as well as boys borrow exclusive designs from the film’s blue toning. A rather interesting fact is that the first look of the ‘infants’ page on the company’s website that is Disney Direct features a one-piece girls’ swim suit based on the theme of the flick, Finding Nemo. The company?s web store says, this is getting rave responses.

3. Classic Characters

Who can forget the beginning of the world of Disney – that is – Mickey Mouse and his sweaty pie, Minnie Mouse. The characters of this series that are Mickey’s friends Goofy & Donald Duck, Donald’s love Daisy Duck, Mickey’s pet Pluto and Minnie Mouse are the all time classic hits of Disney in all regards, then why not kids’ clothing!

Among 20 toddlers playing in a room at least 10 would indispensably be marked with one of these characters or their toys would have one print of the same. It won’t be wrong to say that when it comes to clothe your Mickey & Minnie, these classic characters are a sure & simple choice to go for!

Popular Clothing Brands

Style and fashion is one of the biggest things people pay attention to these days. Everyone has to wear clothes, but there are those people who take getting dressed in the morning to a whole new level. They don’t get dressed to be dressed, they get dressed to make a statement. Whatever that statement may be, there are tons of different clothing brands that will cater to whatever style you need. What look you decide to go with and how much you want to spend are up to you.

For those who choose a prestige and high profile style, there are certain clothing brands that are classics and will always be popular clothing brands. Those that come to mind are Chanel, Gucci, Dolce & Gabana, Ralph Lauren and Armani. The brand names sell themselves, but these are the styles that people see most of the celebrities wearing. People idolise celebrities, so they will shell out huge amounts of money to be just like them.

Classic brands for the younger age that are the popular clothing brands would be Abercrombie & Fitch, Hollister, Nautica and Lucky Brand. These are a bit high-profile for teenagers (they can get pricey) but they have become a staple for that “all-American” look that so many teenagers are into these days. They started the torn jeans and layered shirt looks that so many people today wear.

Other popular clothing brands that are driven towards the teenagers and young adults are those like Vans, Bench, Skin Industries, MOB Inc, DrunkNmunky, Gas, Hooch, Old Glory, Urbanstone, DC and other skater and motocross related styles. They have all kinds of styles, but tend to be more moderately priced and are therefore more appealing, making them popular with those who want to look good but not break the bank.

New clothing lines are constantly coming and going but only a few of them seem to stay course. The main fashion staples are already out there and people tend to stay true to them. It’s usually the classics that will always be the most popular brands (whether they be the high end brands or not). If they weren’t the popular brands then they wouldn’t be the classics now would they?

Happy and Shopping.